Seems Steam have introduced pricing in pounds (and presumabley Euros). Press the BETA link in the top right.

Interestingly, this isn't just a straight conversion, and is, infact, set. Some items will be cheaper if bought through this, some more expensive (maybe). Worth checking.

For example, Multiwinia and TF2 are both $10, but MW is £6 and TF2 is £7.

Oh, and TF2 is $10/£7 for the weekend. If that includes VAT, it's cheaper in £.

L4D is a competative price at £27. So is Bioshock at £14 (compared to the crazy $55!).

Just found this on the Steam forums. Check the Civ3 price!

LET THE GOOD TIMES ROLL!

(Side note - it seems the general European's are getting a bit gimped by this)

Nice.........I guess?

It's good, (nearly) everythings cheaper!

It's finally made Steam competative again!

Just noticed the X3 Pack. If you want to get TC, get this, it includes Reunion FOR FREE! (esentially, though store prices are cheaper)

This is now out of BETA and enforced.

Note that Flatout: Ultimate Carnage is £6, and well worth it (that's about 1/3rd the online retail price).